BRAND POSITIONING – What to do when?
Q: What is BRAND POSITIONING? A: It’s “the strategic* attempt to influence / control the mental position of the brand in the mind of the target customer segment(s).”(* wh
Q: What is BRAND POSITIONING? A: It’s “the strategic* attempt to influence / control the mental position of the brand in the mind of the target customer segment(s).”(* wh
