R+R works with clients to develop marketing plans & operational processes that help grow market share & optimise Return On Objectives. Our approach often reveals unmet or unrealised opportunities, stimulating demand & new Customer Value Propositions to further Competitive Differentiation and build Brand Equity.
MARKET ORIENTATION
- Induction Sessions & Company Immersion
- Sources of Competitive Advantage & Differentiation
BRAND POSITIONING & CUSTOMER VALUE PROPOSITION
- Competitive Brand Positioning
- Customer Value Proposition Development
BRAND GUIDELINES & COMMUNICATIONS MESSAGING
- Visual Identity Development
- Tone Of Voice & Messaging Matrix
CAMPAIGN PLANNING & ACTIVITY SCHEDULE
- Channel Planning & Media Mix
- Calendar of Activity & Implementation Plan