OPTIMISING BRAND ARCHITECTURE
Brand Architecture refers to the structure of brands within an organisation / entity. It is the way in which the brands within a company’s portfolio are related to, and different
HOW TO SEGMENT YOUR MARKET
Determining the Basis of Segmentation is one of the first steps in the development of a marketing strategy for both Direct-to-Consumer and Business-to-Business brands. Every segmen
B2B NEED-TO-KNOW
I don’t know who you are. I don’t know your company. I don’t know your company’s products. I don’t know what your company stands for. I don’t know your company’s cu
