R+R CMO ADVISORY FOCUSES ON IMPLEMENTATION OF STRATEGY.

OUR CMO ADVISORY SERVICE DEVELOPS 

OPERATIONAL PROCESSES, WORKFLOW DESIGN, TOOLS & TEMPLATES TO
SUPPORT THE INTERNAL MARKETING FUNCTION.

ENGAGING WITH MARKETING MANAGEMENT, COMPANY DIRECTORS,
EXECUTIVE LEADERSHIP AND BOARDS, R+R CMO ADVISORY ENSURES
YOUR MARKETING STRATEGY, BRAND GUIDELINES AND CAMPAIGN PLANS
ARE BROUGHT TO LIFE THROUGH ACCOUNTABLE IMPLEMENTATION TO
MAXIMISE RETURN ON MARKETING INVESTMENT.

$12,000 PER QTR

ENGAGEMENT INCLUDES:

  • Market Orientation
  • Brand Identity Audit
  • Monthly Marketing WIPs
  • Qtrly Board Report & Presentations

  • Marketing Operations & Process Development
  • Resource Planning for Marketing

$15,000 PER QTR

ENGAGEMENT INCLUDES:

  • Market Orientation
  • Brand Identity Audit
  • Campaign Plan Review
  • Strategic Growth Targeting
  • Monthly Marketing WIPs
  • QTRLY Board Report & Presentations

  • Marketing Operations & Process Development
  • Resource Planning for Marketing

$18,000 PER QTR

ENGAGEMENT INCLUDES:

  • Market Orientation
  • Brand Identity Audit
  • Campaign Plan Review
  • Strategic Growth Targeting
  • Media Planning & Activity Calendar
  • Brand Tracking
  • Monthly Marketing WIPs
  • QTRLY Board Report & Presentations

  • Marketing Operations & Process Development
  • Resource Planning for Marketing

MARKETING OPERATIONS & PROCESSES

ORGANISATIONAL & WORKFLOW DESIGN

Conditions:

  • Research, Data & Insights Management
  • Campaign Planning & Idea Development
  • Briefing Template & Process
  • Internal Approvals
  • Budget Allocations
  • External Supplier Briefing & Responses
  • Brief Response Evaluation
  • Decision Making & Approvals

CAMPAIGN / PROJECT MANAGEMENT

TOOLS:

Project Management Template

  • Campaign Activity Schedule
  • Production Briefs
  • Engagement Terms
  • Submissions, Revisions & Approvals
  • WIP Implementation & Control

PERFORMANCE TRACKING & REPORTING

PRESENTATION & RESULTS:

  • Return On (budget) Investment
  • Return On Marketing Objectives
  • Building Brand Equity
  • Growing Market Share
  • Other KPIs

RESOURCE PLANING FOR MARKETING

INTERNAL TEAM

EXISTING MARKETING RESOURCES

  • Resources planning within existing organisational structure
  • Immediate resources planning for marketing
    plan implementation
  • Defining roles & responsibilities
  • Decision making & approvals

FUTURE MARKETING RESOURCES

  • Resources planning best practice organisational structure
  • Future resources planning for marketing
  • Titles, draft position descriptions & KPIs

WHAT IS THE OPTIMAL DEPARTMENT STRUCTURE?

 EXTERNAL TEAM

EXISTING SUPPLIER AUDIT

  • Existing agency review
  • Existing (other) supplier review





PREFERRED PARTNERS

  • Future agency roster
  • Existing suppliers
  • New suppliers

WHAT IS THE FRAMEWORK FOR DEVELOPING AGENCY SUPPLIER RELATIONSHIPS?