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September 2023

September 21, 2023
By rhymereason

B2B NEED-TO-KNOW

I don’t know who you are. I don’t know your company. I don’t know your company’s products. I don’t know what your company stands for.  I don’t know your company’s cu

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September 5, 2023
By rhymereason

FINDING A WAY TO COMMUNICATE

In advertising, strategy is the way you plan to sell the product, not the words & pictures you use to sell it. Strategy planning consists of saying what you need to say it, eve

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Recent Posts
  • OPTIMISING BRAND ARCHITECTURE
  • HOW TO SEGMENT YOUR MARKET
  • B2B NEED-TO-KNOW
  • FINDING A WAY TO COMMUNICATE
  • BRAND POSITIONING – What to do when?
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