Better Bond

A disruptive fintech product focusing on providing innovation to the wild world of rental bonds, requires a distinct brand that speaks to a consumer who is not only financially savvy but knows how leverage tech to do so.

Rhyme & Reason evaluated the market, direct and in-direct, as well as all fintech and innovative retail brands and designed a visual identity that would stand out in social advertising, as well as outdoor media. The strategy was simplicity, energy, fun, but with an equal measure of seriousness.

Services

• Brand Positioning
• Visual Identity
• Tone of Voice