The key to stellar marketing isn’t plucking creative ideas from the aether or blast away media budgets. It starts at the very genesis of a project – with the humble brief. If you don’t get the brief right, everything downstream is pure speculation.

 

A well-written brief is clear, concise, and packed with insight. Best practice brief writing doesn’t constrict creativity, it’s a launchpad for it. It helps prevent misunderstandings, saves resources and time, and ensures that the resulting work is not only relevant, but game changing.

The brief you write is an essential blueprint for the project that outlines the key objectives, the target audience, the message to be conveyed, and any specific requirements or constraints. BUT – the best briefs are inspirational. Not only do they outline what the task is and the expected outcomes, the best briefs are insightful and motivational, calling for innovation and lateral thinking.

 

Over many years and many briefs, Rhyme & Reason have developed generic brief template available as a download resource

 

Chop it, change it, use and abuse as you see fit but know that the best briefing is both written and verbal. So write a brief, share the draft, meet to talk it through together.

 

If you would like to discuss a briefing with R+R please contact us or send us your draft brief here.

 

“Stuff your conscious mind with information, then unhook your rational thought process”.  – David Ogilvy