HOW TO SEGMENT YOUR MARKET
Determining the Basis of Segmentation is one of the first steps in the development of a marketing strategy for both Direct-to-Consumer and Business-to-Business brands.
Every segmentation strategy is unique however as a starting point, R+R look to the following basis of segmentation…
A unique view on how to segment the market can become an ingredient of competitive advantage. After an approach to segmentation has been established, identifying and defining the most important Target Audience profiles is the next step. R+R focus on Segment Size & Growth, Structural Attractiveness, and alignment with Business & Marketing Objectives to inform target audience priorities.
For more on our approach to segmentation and targeting visit the R+R services page.
