Aquila

Established in 1958, Aquila is a premium Australian footwear manufacturer for the modern man. Quality, craftsmanship and detailing remain at the core of the offer creating timeless pieces which last from season-to-season.

Today, 60 years on a third generation of family members continue the Aquila legacy operating over 40 stores nationwide presenting a range of footwear and accessories.

Rhyme & Reason were tasked to deliver a marketing strategy for Aquila addressing the immediate challenges faced by the business in today’s competitive fashion retail environment.

A revitalised brand positioning was established to elevate Aquila from being just a men’s shoe brand, to a men’s lifestyle brand. A supporting campaign plan was developed to re-engage with the target audience and become the men’s footwear brand of choice in Australia.

Supporting campaign initiatives and media partnerships were included to ensure return on marketing objectives and grow brand equity.

Services

• Customer Segmentation & Targeting
• Creative Direction
• Campaign Planning