Jolliffe

Establish a differentiated brand positioning, a clear marketing strategy, visual identity, collateral, digital presence, and a ready for action campaign plan that revitalises Jolliffe Plumbing for the next generation of family owners.

This was the brief in brief for Rhyme & Reason.

This family owned business with over 40 years experience in commercial and domestic plumbing is dedicated to providing top quality service.

However, with little to no investment in brand or advertising promotion, the company website and social channels were underdeveloped. Uniforms, collateral, and vehicles were simply branded without design direction. Lesser competitors (with better branding) began to threaten market share.

Rhyme & Reason armed Jolliffe with a marketing strategy defining customer segmentation, targeting and brand positioning, an articulated tone of voice for communications, and creative a brand identity to refresh the brand for its next 25 years.

Services

• Creative Strategy
• Visual Identity
• Tone of Voice