Lomah

The Land of Milk and Honey. A storied restaurant group created from Charlie Carrington of Atlas Dining Melbourne fame. LOMAH was born from the need to share with the world the Mediterranean way of food & living.

The restaurant landscape continues to evolve and improve within the middle ground between fine dining and QSR (quick-service restaurants). People want a better experience, with better ingredients similar to that of fine dining but within a more approach and cost-effective environment. All without sacrificing the creativity and originality typically found within the higher-end of the market.

Rhyme & Reason was tasked with creating the brand positioning, purpose and value structure for the vision of the LOMAH brand. From creating these foundational building blocks, we then designed and developed the brand’s identity; the logo, style guide, retail aesthetic direction and communication materials.

Services

• Creative Direction
• Brand Guidelines
• Communications Messaging