OBP is the new kid on the block if the block was the one of those most magnificent, coastal beach towns in all of Australia. Nestled in the heart of Sorrento, the Ocean Beach Pavilion required a restaurant brand identity and art direction that could appeal to locals, tourists, city weekenders, young families and the night crowds, while still being unique, modern and approachable.
Rhyme & Reason designed a gamut of brand assets from the logo identity, signage, social content style guide, to sub-brands, product development, packaging and venue wallpaper & styling.
-Reece Hobbins, Creative Director R+R