Case Study
Perini
Perini is Australia’s premier tile retailer, the one stop shop for all tiling needs. Perini presents a range of exclusive beautiful products, fresh designs, & quality value for money.
Perini has invested heavily in eCommerce capabilities, online order processing and fulfilment to extend its long-standing reputation for superior customer service to the online environment. Ultimately Perini customers can create something that looks fantastic, supported by a seamless customer experience.
The revitalised brand positioning of “Perini Tiles – Beautiful made easy.” clearly communicates the proposition to both trade and direct-to-consumer audiences.
From homeowners and designers to architects and builders, seeking a convenient and stress-free tile selection experience, Perini Tiles is the one-stop shop, offering the largest online selection and seamless service – from browsing to buying.
Services
- Stakeholder Consultations
- Competitive Landscape Review
- Customer Segmentation and Targeting
- Objectives and Budgeting for Marketing
- Brand Positioning and Guidelines
