The Final Hour

It’s about time.

It doesn’t matter who you are or what you do for a living, your time is valuable. Help make a difference in the world by donating an hour of it.

Give the final hour of your working day, week or month to you preferred cause.

The Final Hour transforms the user interface for financial donations from money earned to time invested. By replacing the material value of a dollar with the symbolic value of work and effort, Fin:Hr presents a fundamental opportunity to change human behaviour relative to charitable giving.

The model identifies one of the barriers to philanthropy is the challenge of perception. The Final Hour flips the perception from donating to a cause to working for a cause.

It’s as simple as this : giving feels good.

Services

• Business Strategy
• Customer Value Proposition
• Brand Positioning