R+R CMO ADVISORY FOCUSES ON creation & adoption of best practice marketing principles.
Our CMO Advisory service shares knowledge, networks, independent perspectives and expertise not readily accessible within your organisation. Confidence in decision making is the key outcome.
Engaging with Marketing Teams, Company Directors, Executive Leadership & Boards, R+R CMO Advisory provides an outside view on issues of marketing and brand. The power of collective intelligence and collaborative thinking without a second agenda is proven time and time again.
$15,000 PER QTR
Engagement Includes:
- Stakeholder Consultations
- Research Immersion
- Brand Guidelines Audit
- Monthly Marketing Team WIPs
- Qtrly Board Report & Presentations
- Marketing Operations & Process Development
- Resource Planning for Marketing
$18,000 PER QTR
ENGAGEMENT INCLUDES:
- Stakeholder Consultations
- Research Immersion
- Brand Guidelines Audit
- Campaign Plan Review
- Strategic Growth Targeting
- Monthly Marketing Team WIPs
- QTRLY Board Report & Presentations
- Marketing Operations & Process Development
- Resource Planning for Marketing
$21,000 PER QTR
ENGAGEMENT INCLUDES:
- Stakeholder Consultations
- Research Immersion
- Brand Guidelines Audit
- Campaign Plan Review
- Strategic Growth Targeting
- Media Planning & Activity Calendar
- Brand Tracking
- Monthly Marketing Team WIPs
- QTRLY Board Report & Presentations
- Marketing Operations & Process Development
- Resource Planning for Marketing
MARKETING OPERATIONS & PROCESSES
Organisational & WORKFLOW DESIGN
Frameworks:
- Research, Data & Insights
- Campaign Planning & Ideas
- Briefing Templates & Process
- Brief Response Evaluation
- Decision Making & Approval Process
- Budget Management & Allocations
CAMPAIGN / PROJECT MANAGEMENT
TOOLS:
- Project Management Templates
- Campaign Activity Schedules
- Production Briefs
- Supplier Engagement Terms
- Submissions, Revisions & Approvals
- WIP Implementation & Control
PERFORMANCE TRACKING & REPORTING
PRESENTATION & RESULTS:
- Tracking Dashboard for Marketing
- Return On (budget) Investment
- Return On Marketing Objectives
- Building Brand Equity & Tracking
- Growing Market Share
- Other KPIs
RESOURCE PLANNING FOR MARKETING
INTERNAL TEAM 
EXISTING MARKETING RESOURCES
- Resources planning within existing org structure
- Immediate resources for marketing plan implementation
- Defining roles, responsibilities & RACI Framework
FUTURE MARKETING RESOURCES
- Resources planning best practice org structure
- Future resources planning for marketing
- Titles, draft position descriptions & KPIs
WHAT IS THE OPTIMAL DEPARTMENT STRUCTURE?
EXTERNAL TEAM 
EXISTING SUPPLIER AUDIT
- Existing agency roster review
- Existing (other) supplier review
PREFERRED PARTNERS
- Future agency roster
- Existing suppliers
- New suppliers
WHAT IS THE FRAMEWORK FOR DEVELOPING AGENCY SUPPLIER RELATIONSHIPS?
