BRAND GUIDELINES & COMMUNICATIONS MESSAGING
In the development of Brand Identity Design and Guidelines, Rhyme & Reason apply the following principles…
i) It reflects our DNA.
Are all brand logo assets and iterations reflective of the brand values and positioning in the market?
ii) It’s distinct.
Are you visually going to remember each aspect of the logo? Is it distinct against our competitors? Can you draw it from memory?
iii) It’s memorable.
Is it sticky? Is it iconic? what about it can you describe to a friend? Does it show up in various marketplace environments, sitting against listings of competitor brands?
iv) It’s got life.
Can it extend into multiple applications and inspire further creativity to build additional brand codes?
Along with visual identity we produce a simple set of verbal guidelines to create a distinct brand voice, suitable for writers of all skill levels – internal and external.
Visual Identity
+ Brandmark
+ Colour Palette
+ Typography
+ Illustration
+ Photography
+ Icons, Tables, Charts etc
Verbal Identity
+ Messaging Matrix & Hierarchy
+ Tone of Voice
– Basic Principles
– Do & Don’t
– Vocabulary, Grammar & Syntax
+ Content Territories & Examples
Brand Architecture Review
Brand Architecture refers to the structure of brands within an organisation / entity. It is the way in which the brands within a company’s portfolio are related to, & differentiated from one another.
Defining the inter-relation between a company’s parts is not the sole consideration in structuring the brand portfolio. Best practice in brand architecture takes a customer-centric approach, helping customers, partners & investors understand how different components of a business relate to one another.
