MARKET ORIENTATION
Our planning process begins with Market Orientation.
Induction sessions involve internal & external stakeholder interviews & workshops, while Secondary Research is carried out along with immersion in available company documentation such as…
+ Business Planning Documents
+ KPIs, Forecasts & Assumptions
+ Industry & Annual Reports
+ Product / Service Information & Sales Collateral
+ Data Analytics & Relevant Statistics
+ Customer Trends & Behaviour
+ Competitive Landscape & Intelligence
+ Trade Publications, Relevant Articles & Resources
Throughout the discovery process our focus is to uncover the Sources of Competitive Advantage & Differentiation.
Sources of Competitive Advantage are difficult and challenging to achieve, yet critical to success.
What is valuable? What is rare? What is difficult to copy? What is long-term & sustainable?
Differentiation asks – What attributes or combination of factors allow the business to outperform competitors?
Examples may be superior product quality or design, service features or benefits, company experience curve or brand heritage, operational effectiveness, cost leadership, distribution partners, a culture of innovation etc.
