BRAND POSITIONING – What to do when?
Q: What is BRAND POSITIONING?
A: It’s “the strategic* attempt to influence / control the mental position of the brand in the mind of the target customer segment(s).”
(* where strategic means relative to competitors.)
Brand Positioning encapsulates the Unique Selling Proposition (USP), the brand values, the intended Brand Equity. It is the overall articulation of the brand to inform what you do, what you don’t do, and how you do it.
View our SERVICES page to uncover more about R+R’s approach to Brand Positioning and the development of Customer Value Propositions here: https://rhymereason.com.au/services/brand-positioning-customer-value-proposition/
At Rhyme & Reason we help clients determine how to establish long-term sustainable competitive advantage, and build brand equity through strong positioning.
The matrix below provides a handy tool to help diagnose what to do when.
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